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Home/Shampoo & Conditioner/Wella Professionals Enrich Moisturizing Shampoo

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Pros & Cons

Wheat protein strengthens and moisturizes
Excellent value for professional quality
Works well on thick, coarse hair
Clean, pleasant scent
Less luxurious feel than premium brands
Not sulfate-free
May not be enough for severely damaged hair

Dry, coarse, or frizzy hair; those wanting professional results on a budget

Wella Professionals Enrich Moisturizing Shampoo

By Renata Cole, Lead Beauty Editor||How we test

Professional moisturizing shampoo for dry and damaged hair with wheat proteins.

Wella Professionals Enrich is a salon-quality shampoo that punches above its price point. The wheat protein complex strengthens and moisturizes simultaneously, making it particularly effective for hair that is both dry and structurally weakened from heat or chemical processing.

We tested this on thick, coarse hair prone to frizz and found it excellent at adding manageability without weighing hair down. The lather is generous, the rinse is clean, and the results are consistently smooth and soft. The scent is a pleasant, clean floral that fades within an hour.

At current pricing, it's excellent value for a professional-grade formula. For those who want salon results without salon prices, Wella Enrich is one of the best options available.

Professional moisturizing shampoo for dry and damaged hair with wheat proteins.

Professional moisturizing shampoo for dry and damaged hair with wheat proteins. Best for: Dry, coarse, or frizzy hair; those wanting professional results on a budget.

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Reviewed by Renata Cole · · Prices and availability subject to change. · How we test

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