Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo is one of the most effective toning shampoos available at this price point. The purple pigments neutralize yellow and brassy tones in blonde, highlighted, and gray hair, keeping color looking fresh and vibrant between salon visits.

We tested this on highlighted blonde hair that had developed significant brassiness and found it dramatically effective. After just two uses, the yellow tones were visibly neutralized and the hair looked closer to its freshly highlighted color. The key is timing - leaving it on for 3–5 minutes delivers noticeable results without over-toning.

At current pricing, it's excellent value for a professional toning shampoo. The formula is gentle enough for regular use (2–3 times per week) and doesn't dry out hair like some purple shampoos. This is our top pick for maintaining blonde and highlighted hair at home.