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Home/Comparisons/SheaMoisture Curl Enhancing Smoothie vs. It's a 10 Miracle Leave-In

SheaMoisture Curl Enhancing Smoothie vs. It's a 10 Miracle Leave-In

Dedicated Curl Cream vs. All-In-One Leave-In: Which Is Right for Curly Hair?

By Jamie Lin, Reviews Editor||How we test

Not sure which is right for your hair? Take our 2-minute quiz to get a personalized recommendation.

Compare the Top Picks

Prices appear only when a current Amazon catalog response is available.

ProductKey detailPriceBuy
SheaMoisture Curl Enhancing SmoothieIconic curl-defining cream with coconut oil and silk protein for thick, curly, and coily hair — sulfate-free and paraben-freeSee price on AmazonCheck Price on Amazon
It's a 10 Miracle Hair Mask 8oz10-in-1 treatment mask that repairs, moisturizes, and protects in a single applicationSee price on AmazonCheck Price on Amazon
Our Winner

SheaMoisture Curl Enhancing Smoothie

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Defines curls and coils without crunch or stiffness
Coconut oil and silk protein for deep, lasting moisture
Exceptional value — 20 oz at current pricing
Can be too heavy for fine or wavy hair types
Requires generous application for best results
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It's a 10 Miracle Hair Mask 8oz

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Addresses 10 hair concerns simultaneously
Works on multiple hair types
Excellent value for the size
Jack of all trades - not as specialized as single-purpose masks
Scent is strong and may not suit everyone
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SheaMoisture wins for dedicated curl definition and moisture on thick, curly, and coily hair. It's a 10 wins for versatility — it works on all hair types and provides heat protection that SheaMoisture does not.

Our Full Verdict

SheaMoisture Curl Enhancing Smoothie is the better choice for those with naturally curly or coily hair who want maximum curl definition and moisture — it's purpose-built for this use case. It's a 10 Miracle Leave-In is the smarter pick for those who want one product that works across all hair types, provides heat protection, and simplifies their routine. For dedicated curl care, SheaMoisture wins; for an all-purpose leave-in, It's a 10 is unmatched.

SheaMoisture Curl Enhancing Smoothie

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It's a 10 Miracle Hair Mask 8oz

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Reviewed by the SilkierStrands Editorial Team · · Prices subject to change. Amazon affiliate links - we earn a commission at no extra cost to you. · How we test