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Home/Comparisons/Pureology Hydrate vs. Redken All Soft

Pureology Hydrate vs. Redken All Soft

Premium Moisturizing Shampoos Head-to-Head

By Renata Cole, Lead Beauty Editor||How we test

Not sure which is right for your hair? Take our 2-minute quiz to get a personalized recommendation.

Compare the Top Picks

Prices appear only when a current Amazon catalog response is available.

ProductKey detailPriceBuy
Pureology Hydrate ShampooSulfate-free moisturizing shampoo with rose extract and green tea for dry or color-treated hairSee price on AmazonCheck Price on Amazon
Redken All Soft ShampooMoisturizing shampoo with argan oil for dry, brittle hairSee price on AmazonCheck Price on Amazon
Our Winner

Pureology Hydrate Shampoo

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Sulfate-free formula preserves color
Rich, sophisticated scent
Concentrated - a little goes a long way
Premium price point
Smaller bottle size
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Redken All Soft Shampoo

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Excellent for thick, coarse hair
Argan oil formula reduces frizz
Good value for a professional formula
Less concentrated than Pureology
Scent fades quickly
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Pureology edges ahead for color-treated hair due to its more concentrated formula and superior color protection, though Redken All Soft is the better choice for thick, coarse hair.

Our Full Verdict

Both are excellent premium shampoos, but they serve different hair types. Pureology Hydrate is the winner for fine to medium, color-treated hair, while Redken All Soft is the better choice for thick, coarse, or very dry hair. Choose based on your specific hair type.

Pureology Hydrate Shampoo

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Redken All Soft Shampoo

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Reviewed by the SilkierStrands Editorial Team · · Prices subject to change. Amazon affiliate links - we earn a commission at no extra cost to you. · How we test